En este artículo se analiza la teoría del actor-red en relación con la comprensión del universo social en los estudios urbanos, la sociología y la metafísica, con un enfoque particular en el libro París: ciudad Invisible de Latour. Se sostiene que, para evaluar críticamente la contribución de Latour a la comprensión del espacio urbano, es necesario examinar la infraestructura filosófica subyacente en su trabajo. Se argumenta que la teoría actor-red aborda las discontinuidades y heterogeneidades como aspectos fundamentales para entender la (...) complejidad topológica de la dinámica urbana contemporánea. Se concluye que el enfoque de la teoría actor-red en la comprensión de la arquitectura y la geografía del universo social puede ser útil para el análisis crítico de la dinámica urbana en la sociedad actual. (shrink)

The authors state that social and political processes are continuously interrelated and modify each other in a circular fashion. The economic variable seems to be the most independent and strategic one in the complex and circular causal process of contemporary history. Its importance is due to the fact that economic forces have become the means that contribute the most to the attainment of varied social and political goals.

Is it possible ontologically to think about education? Can the ontological category of “being” allow us to think of an educational human being? How can the ontological category of “being there” contextualize the educational reality in Latin America? These questions will guide an ontological reflection based on Latin-American philosophical categories “being” and “being there” for thinking about education. This reflection will propose an ontological presence of the symbol from the analogy and the educational experience, as a reality that opens to (...) new experiences in teaching and learning. (shrink)

Este trabajo presenta la obra de Ludwik Fleck, Génesis y desarrollo de un hecho cientlfico, haciendo énfasis en los conceptos analíticos más importantes que ella desarrolla para la filosofía y la historia de las ciencias. Igualmente, a propósito del momento en el cual se escribió dicha obra, hace una presentación de la componente ética iluminista y de la epistemología de tipo biológico que estuvieron presentes en el comienzo del movimiento del Círculo de Viena y que después desaparecieron casi sin dejar (...) rastro. (shrink)

El presente trabajo se centrará en localizar las relaciones intertextuales entre dos obras de la literatura mexicana: El vendedor de silencio, la última novela publicada por Enrique Serna, y A ocho columnas, una obra de teatro escrita por Salvador Novo. Se tratará de demostrar cómo la obra de teatro influye en la configuración narrativa de la novela. Asimismo, la novela de Serna propone la hipótesis de que los personajes principales de A ocho columnas son Carlos Denegri y su jefe, don (...) Rodrigo de Llano. Por medio de un recorrido literario e histórico, se verán dos puntos de vista distintos —el narrativo y el dramático— desde los que se aborda la influencia de la política y los intereses económicos en los modos de escribir periodismo en el México de mediados del siglo XX. (shrink)

Es una obra colegiada en homenaje al doctor Jorge Alberto Silva que reúne los trabajos de juristas que cultivan diversas ramas de la ciencia jurídica. Este libro, además de numeroso artículos dedicados al análisis y exposición de casos sobre derecho internacional, el lector encontrará que la filosofía del derecho, la teoría general del derecho, la teoría de la argumentación, así como la teoría de la constitución, convergen en los trabajos que componen este extenso volumen y dan como resultado un (...) texto transdisciplinario, complejo e integral de gran valor académico. (shrink)

Name der Zeitschrift: Nietzsche-Studien Jahrgang: 45 Heft: 1 Seiten: 261-267.

El fuera de campo constituye uno de los elementos centrales del funcionamiento formal del cine. Su centralidad en el proceso de creación y en las formas en que produce rendimientos cinematográficos a veces no encuentra el centro de gravedad intelectual suficiente en los análisis académicos de lo cinematográfico, muchas veces más centrados en “lo que aparece en pantalla” que en lo que “no aparece”. Este artículo pretende mostrar la centralidad de lo “que no aparece”, su radical importancia e, incluso, su (...) capacidad para reescribir, por completo, lo que de facto aparece en la imagen. Esto llevaría, incluso, a difuminar la entidad ontológica “de lo que aparece”, llevando a que lo que aparezca sea, precisamente, lo que en principio estaba fuera. (shrink)

Immanuel Kant : La polímica sobre la Crítica de la razón pura. Introducción de Claudio La Rocca. Edición y traducción de Mario Caimi. Boadilla del Monte , Mónimo Tránsito y Antonio Machado Libros, 2002, 203 S. ISBN 84-7774-758-X. Kant verstehen. Understanding Kant. Über die Interpretation philosophischer Texte. Hrsg. von Dieter Schönecker und Thomas Zwenger. Darmstadt 2001, 344 S., ISBN 3-534-15207-7 2. unveränd. Auflage 2004. Maria Antonietta Pranteda: Il legno storto. I significati del male in Kant. Torino: Leo S. Olschki, (...) 2002. 377 S. ISBN 88-222-5084-2. Beatrice Centi : Coscienza, etica e architettonica in Kant. Uno studio attraverso le Critiche. Biblioteca di Studi Kantiani, Bd. 16. Pisa u. Rom: Istituti editoriali e poligrafici internazionali 2002, 286 S. ISBN 88-8147-307-0. (shrink)

En el primer número, iniciamos el análisis de diversas temáticas que siendo relativamente delimitadas y específicas, están relacionadas entre sí: universidad y sociedad; el debate sobre el conocimiento científico; el análisis de la sociedad contemporánea; el estudio de la modernización neoliberal en América Latina; la búsqueda de nuevas alternativas y propuestas en el ámbito social, y de nuevas formas de desarrollo; las concepciones educacionales; la teoría psicológica; las transformaciones y..

ENTREVISTA COM PROFISSIONAIS DA FILOSOFIA QUE ATUAM EM PROJETOS – BLOCO ICom: Lucas Dilacerda, Paulo Jorge Leandro, Paulo W. Lima, Raquel R. RochaPor: Antônio Alex Pereira de Sousa, Paulo Willame Araújo de Lima.

El tema monográfico de este número es el de la mirada desde el descentramiento, desde lugares y espacios que no son los habituales, que se sitúan en los márgenes. Se presentan fragmentos de visiones de los excluídos, de los marginados y “condenados de la tierra”; así como pensamientos y formas de acción rebeldes que rechazan toda forma de coerción social. Otros están escritos desde la “anormalidad”; desde los estigmatizados por su condición física o el carácter de su labor. Se hacen (...) presentes.. (shrink)

Consumer behavior knowledge is essential to designing successful products. However, measuring subjective perceptions affecting this behavior is a complex issue that depends on many factors. Identifying visual cues elicited by the product’s appearance is key in many cases. Marketing research on this topic has produced different approaches to the question. This paper proposes the use of Noise-Based Reverse Correlation techniques in the identification of product form features carrying a particular semantic message. This technique has been successfully utilized in social sciences (...) to obtain prototypical images of faces representing social stereotypes from different judgements. In this work, an exploratory study on subcompact cars is performed by applying Noise-Based Reverse Correlation to identify relevant form features conveying a sports car image. The results provide meaningful information about the car attributes involved in communicating this idea, thus validating the use of the technique in this particular case. More research is needed to generalize and adapt Noise-Based Reverse Correlation procedures to different product scenarios and semantic concepts. (shrink)

This article describes and analyzes the process of institutionalizing studies on science, technology, and society in Cuba, and the social and academic circumstances in which these studies are implemented there. The authors give a brief account of how science and technology have evolved in Cuba over the last four decades. The authors argue that the promotion of science and technological innovation in Cuba has purposely taken the form of social innovation. The authors offer our view of how the changes and (...) demands on science, technology, and education can take advantage of the approaches and proposals of STS studies. The authors consider the traditions of thought that have influenced Cuban culture and construct a specific conceptual framework through which contemporary developments in STS are assimilated. Finally, on the basis of the above analysis, the authors describe experiences of the institutionalization of STS and their underlying objectives. (shrink)

El proceso de despoblación rural en el Valle del Genal se ha visto agravado en las últimas décadas, provocado en parte por el éxodo de sus habitantes en la búsqueda de oportunidades laborales o mejores servicios y equipamientos. La proximidad de la Costa del Sol, en continuo crecimiento turístico desde los años 60, ha sido un fuerte atractor de población activa, favoreciendo esta dinámica. La interrelación entre ambos territorios supone una temática de sumo interés y una oportunidad como laboratorio de (...) estudio e investigación en el marco de la asignatura “Patrimonio, Turismo y Territorio” de la Escuela de Arquitectura de Málaga. (shrink)

Introduction: The aim of this review was to systematically synthesize the published literature describing the psychological and behavioral correlates of recreational running in adults, defined as running for leisure, with or without a competitive component.Methods: Quantitative research published in peer-reviewed journals until January 2021 were included. Studies were identified through MEDLINE, PsycINFO, SPORTDiscus, and Web of Science and were included in this review if they were aimed at recreational running, included general adult samples, and assessed psychological or behavioral correlates of (...) recreational running.Results: Fifty-six articles reporting 58 studies met the eligibility criteria and were included. There were 27 cross-sectional studies, 12 longitudinal studies, and 19 trials. Twenty-eight studies assessed antecedents of running behavior, and 25 studies used running behavior as treatment or predictor of a given effect or outcome. Four studies examined both predictors and outcomes of running. Thirty-one studies showed poor quality, while 20 had fair and 7 good quality. Motives were the most frequently studied antecedent of running behavior, and results suggest that the highest-ranked or more prevalent motives were physical health, psychological motives, and personal achievement. Additionally, perceived control, attitude toward running, intention and subjective norms, self-efficacy, and social support may have also played a role in the adoption of recreational running. Moreover, improvements in mood and well-being were the most frequently reported positive outcomes of running. Reductions in depression, anxiety, and stress were also reported in included studies.Discussion: To our knowledge, this is the first systematic review on this topic. The identification of behavioral and psychological correlates of recreational running across populations can contribute to inform and guide a public policy agenda, focused on helping people sustain regular physical activity, through a modality they have chosen and appear to enjoy.Systematic Review Registration:https://www.crd.york.ac.uk/prospero/display_record.php?RecordID=68954, identifier: CRD42017068954. (shrink)

Este artículo presenta las conclusiones de un estudio cuantitativo y longitudinal sobre las guerras civiles colombianas, desde el momento de la constitución del país como unidad política estable, y de las formas como se accedió a la paz después de cada una de ellas. Incluye, además, una comparación cuantitativa con los demás países de Hispanoamérica. Se concluye que hay diferencias críticas entre las guerras del siglo XIX y l as del XX, en cuanto a duración y severidad, así como en (...) cuanto a las formas de la paz, con excepción de la Guerra de Los Mil Días. (shrink)

This chapter contains section titled: Our Philosophy The Problem of Latino Philosophy Historiographical Characterizations of Philosophy Latino Conceptions of Latino Philosophy Latino Philosophy as Ethnic Philosophy Latino Philosophy and “Scientific” Philosophy Universalism, Culturalism, and Critical Philosophy Revisited American Philosophy Latino and American Philosophy.

In this study I focus on the importance of the concept of the apocryphal to understand the work of Antonio Machado in its entirety. The concept of the apocryphal implies a critical position before tradition: the negation-forgetting of the real past, the affirmation reinvention of a possible past. The apocryphal comes to solve, according to Machado, the great crises that modern poetry faced: the loss of the ties that bound humankind and the universe, the relationship between high culture and (...) mass culture, the relationship between the ethical and the aesthetic in the work of art. (shrink)

ABSTRACTCarnap famously argued that there are two kinds of questions and claims concerning the existence or reality of entities: internal and external ones. We focus on Carnapian external ontological claims of the form: ‘Xs really exist’, where ‘X’ stands for some traditional metaphysical category, such as ‘substance’, ‘fact’ or ‘structure’. While Carnap considered them as meaningless, we consider them as faultlessly meaningful. However, in line with an expressivist guise, we do not claim that they have the meaning they have in (...) virtue of representing a certain range of entities in the world or describing pieces of reality. Quite the contrary, we maintain that they are meaningful because they perform a function that is fundamentally expressive, that is, a non-descriptive function. In particular, they may imply a distinctive type of metalinguistic expressive function. Moreover, we avoid accuses of mentalism insofar as we explain the meaning of external ontological claims in terms of the practical commitments to the adoption of certain linguistic forms they express, rather than as expressing some kind of mental state. (shrink)

Como reacción a la recuperación académica de un Marx completamente desvinculado de la tradición marxista-leninista realizada a finales del siglo xx, las dos últimas décadas han presenciado un nuevo intento, propiamente filosófico, de rescatar partes del pensamiento de Lenin, si bien se han llevado a cabo desde posiciones epistemológicas, y con objetivos políticos, altamente divergentes. El presente artículo analiza y compara las que consideramos que son las dos líneas principales de esta recuperación: La liderada por Slavoj Žižek desde posiciones sociosimbólicas (...) post-althusserianas, y la desarrollada por Antonio Negri y Michael Hardt a partir de la ontología deleuzoguattariana y el post-operaísmo. (shrink)

The definitive establishment of public-private governance has forced to abandon the theories of political autonomy that were valid until a few decades ago. In return, there has been a boom in the autonomy of the right conceived as a recovery of the natural law inherent to Human Rights. This article rescues from oblivion the two main criticisms made in the second half of the twentieth century to Human Rights: that of the conservative jurist Ernst Forsthoff and that of the Marxist (...) philosopher Antonio Negri. Although these thinkers are completely antagonistic from the point of view of their political projects, both agree that, in the current technical societies where collaborative work prevails, the liberal conception of right is no longer able to function as a guarantor of the freedoms and empowerment of citizens: it has lost all capacity for control and organization of material production relationships. (shrink)

A general mathematical framework, based on countable partitions of Natural Numbers [1], is presented, that allows to provide a Semantics to propositional languages. It has the particularity of allowing both the valuations and the interpretation Sets for the connectives to discriminate complexity of the formulas. This allows different adequacy criteria to be used to assess formulas associated with the same connective, but that differ in their complexity. The presented method can be adapted potentially infinite number of connectives and truth values, (...) therefore, it can be considered a general framework to provide semantics to several of the known logic systems (eg, LC, L3 LP, FDE). The presented semantics allow to converge to different standard semantics if the separation complexity procedure is annulled. Therefore, it can be understood as a framework that allows greater precision (in complexity terms) with respect to formula satisfaction. Naturally, because of how it is built, it can be incorporated into non-deterministic semantics. The presented procedure also allows generating valuations that grant a different truth value to each formula of propositional language. As a positive side effect, our method allows a constructive proof of the equipotence between N and N^n for all Natural n. (shrink)

A diferencia de la ciudad medieval y de la metrópolis decimonónica, la lógica de funcionamiento de las actuales postmetrópolis se basa en un incremento sin parangón de la movilidad de personas, mercancías y capitales. Frente a la división ciudad -campo, propia del medioevo, y a la división producción -consumo, característica de la metrópolis clásica, la postmetrópolis ha multiplicado exponencialmente la diversidad y transversalidad de sus principales divisiones. En consecuencia, el sujeto político hegemónico generado por la nueva condición postmetropolitana ya no (...) coincide con los desarrollados anteriormente. Este artículo indaga en los dos principales modelos concebidos por la filosofía contemporánea a partir de un análisis de las nuevas condiciones urbanas en las que se desarrollan esos sujetos: el concepto de multitud de Negri y el de emprendedor creativo descrito por Sloterdijk. Aunque sus concepciones y categorías sociopolíticas difieren, ambos autores coinciden en establecer una relación productiva bidireccional entre el medio y el sujeto. (shrink)

Plagiarism is a serious, yet widespread type of research misconduct, and is often neglected in developing countries. Despite its far-reaching implications, plagiarism is poorly acknowledged and discussed in the academic setting, and insufficient evidence exists in Latin America and developing countries to inform the development of preventive strategies. In this context, we present a longitudinal case study of seven instances of plagiarism and cheating arising in four consecutive classes of an Epidemiology Masters program in Lima, Peru, and describes the implementation (...) and outcomes of a multifaceted, “zero-tolerance” policy aimed at introducing research integrity. Two cases involved cheating in graded assignments, and five cases correspond to plagiarism in the thesis protocol. Cases revealed poor awareness of high tolerance to plagiarism, poor academic performance, and widespread writing deficiencies, compensated with patchwriting and copy-pasting. Depending on the events’ severity, penalties included course failure and separation from the program. Students at fault did not engage in further plagiarism. Between 2011 and 2013, the Masters program sequentially introduced a preventive policy consisting of: intensified research integrity and scientific writing education, a stepwise, cumulative writing process; honor codes; active search for plagiarism in all academic products; and a “zero-tolerance” policy in response to documented cases. No cases were detected in 2014. In conclusion, plagiarism seems to be widespread in resource-limited settings and a greater response with educational and zero-tolerance components is needed to prevent it. (shrink)

El cóndor es una presencia común que vuela y se posa en nuestro territorio mental, como parte de esa memoria simbólica que se alimenta por generaciones a través del relato oral. Estas imágenes –visuales y orales- se nos reiteran en el tiempo desde el relato inmemorial hasta las redes de comunicación del siglo XXI. En ese contexto, el cóndor -más como símbolo que como patrimonio natural tangible- concita una afinidad de miradas y de identificaciones adquiridas, que convergen en las piedras, (...) las cavernas, los ritos, los objetos utilitarios, la heráldica, la numismática, la filatelia, los productos de consumo, las imágenes en el ciberespacio: del ave sagrada, a la institucional ave nacional; de la sordidez de la Operación Cóndor al cómic representado por Condorito. En el humor y en el horror. En la reverencia y la irreverencia. En la cotidianidad. En la atmósfera cultural, el cóndor es parte de la «respiración» del imaginario común. (shrink)

Para Maquiavelo el hecho de plantear al mal como un elemento necesario de la realidad humana le lleva a reconocerlo y a colocarlo como la piedra de toque de todo su pesimismo antropológico. Esta realidad es asumida en su filosofía política en general y en su teoría del Estado en particular.Macchiaveli was driven to state the problem of moral evil as a necessary element within the bounds of human reality; in fact he brought in as a cornerstone of his (...) pessimist anthropological outlook. This thesis is further assumed as the main root upon which Macchiaveli grounded both his philosophy of politics and his theory of the State. (shrink)

La investigación histórica ha estado caracterizada por el desarrollo de procesos de autoconciencia que ligan al investigador con su propio presente y le plantean la exigencia de reconsiderar las preguntas vinculantes para la reconstrucción del pasado. El texto de la historia no está nunca concluido por completo, ni está nunca fijado definitivamente por escrito. Uno de los elementos constitutivos de este proceso es la memoria, que se ha revelado en el último tiempo como un eje problematizador de la experiencia histórica (...) colectiva y de su reconstrucción y su interpretación. En este artículo se sigue la novela de Antonio Gil, ‘‘La mezquina memoria’’, para ilustrar y argumentar el debate sobre la memoria que se ha dado en Chile, radicalizado tras la difusión de los resultados parciales de la Comisión Nacional sobre la Prisión y Tortura. (shrink)

O presente texto pretende contribuir para o debate sobre a atualidade do pensamento conservador e suas expressões no Brasil a partir da análise da obra do mais influente intelectual da ultradireita brasileira na última década: Olavo de Carvalho. A escolha do autor se deve a sua particular relação com o conservadorismo. Ao mesmo tempo que cultiva ideias mais afinadas com o reacionarismo, distantes das versões mais correntes da tradição conservadora moderna e brasileira, Carvalho é fortemente influenciado pelo conservadorismo norte-americano e (...) construiu sua obra em meio ao convívio com intelectuais como Antonio Paim e Paulo Mercadante, lideranças de perfil semelhante no Brasil. Olavo de Carvalho surge, portanto, como um caminho para refletir sobre os limites e características do conservadorismo, do reacionarismo e da própria ultradireita brasileira. (shrink)

Francisco Soler Grima nació en Garrucha, provincia de Almería, España, el 1° de mayo de 1924. Inició sus estudios filosóficos en la Universidad de Granada, graduándose, finalmente, en la de Madrid. Hacia fines de la década del cuarenta y comienzo de la del cincuenta del siglo pasado, colaboró en el Instituto Luis Vives de esa ciudad y en el Instituto de Humanidades fundado por José Ortega y Gasset y Julián Marías (Astorquiza, 1982, 204 y ss.; Mapocho, 1964, pp. 300 y (...) ss.). Este último alude a su vinculación con Soler en el segundo volumen de su Ortega (p. 399) y en los dos primeros de sus Memorias. Estas referencias, junto a las de José Luis López Aranguren, en sus Memorias y esperanzas españolas (p. 101 y ss.), así como la de Antonio Rodríguez Huéscar en Semblanza de Ortega, nos permiten explicarnos, en una primera aproximación, el temprano interés de Soler por los pensamientos de Heidegger y de Ortega, que persistió en él durante toda su vida. (shrink)

The training of healthcare professionals goes beyond technical skills, requiring the development of humanistic competencies to balance the technical and the human aspects. Bioethics, essential in health programs, addresses juridical-moral conflicts arising from the interaction between social values and science. The inclusion of bioethics in curricula is crucial to prepare healthcare professionals for contemporary ethical dilemmas. This study aims to highlight the perception of bioethical and professional deontology knowledge among Health Degree students, providing a critical foundation to strengthen ethical education (...) and address emerging ethical challenges in their professional practice. A total of 150 students in physiotherapy, nursing, and psychology at the European University of Valencia were evaluated through an Ad-Hoc survey. The scale measured bioethical knowledge with 19 Likert-scale items. Internal consistency was adequate (α = 0.872). Statistical analysis revealed significant differences in bioethical knowledge among the studied degrees (p<0.05). First-year students scored higher on “The end justifies the means” and “I know the principle of beneficence. ” First and third-year students valued equality in patient treatment. In applied ethics, fourth-year students stood out. (shrink)

A diferencia de lo ocurrido con la lucha de clases, la mayor parte de las reelaboraciones teóricas (post)marxistas de las últimas décadas han evitado recuperar la dictadura del proletariado, si bien en su origen estaban indisolublemente unidas. Como consecuencia, su significado marxista originario sigue confundiéndose con el significado jurídico-burgués de dictadura como forma de gobierno. Frente a esta situación, el presente artículo expone la reelaboración teórica de la dictadura del proletariado realizada —desde posiciones claramente divergentes— por Slavoj Žižek y (...) class='Hi'>Antonio Negri. En el primer caso, Žižek recupera el término explícitamente para oponerlo a la concepción liberal de democracia, por considerarla incapaz de erigirse como alternativa al capitalismo. En el segundo, si bien se elude el empleo explícito del término, se desarrolla una concepción de la democracia y lo común que recupera y adapta el significado marxista originario de la dictadura del proletariado como transición a un común(ismo) sin Estado. (shrink)

A systematic review was carried out on the production and publication of research papers related to the study of the variables Administrative Accounting, Innovation, Financial Management and Sustainability, the PRISMA approach (Preferred Reporting Items for Systematic reviews and Meta-Analyses). The purpose of the analysis proposed in this document was to know the main characteristics of the publications registered in the Scopus and Wos databases and their scope in the study of the proposed variables, achieving the identification of 58 publications in (...) total. Thanks to this first identification, it was possible to refine the results through the keywords entered in the search button of both platforms, the following keywords: MANAGEMENT ACCOUNTING, INNOVATION, FINANCIAL MANAGEMENT, SUSTAINABILITY, reaching a total of 15 documents, excluding duplicates and those that did not meet the analysis criteria. From this analysis, it is expected to know the contributions of the scientific community to the study of the contributions of administrative accounting in sustainable financial management, in support of decision-making by senior management, always seeking the optimization of resources and increase profitability through innovation and the principles of sustainability. (shrink)

The majority of antimicrobials that are produced are administered to animals, particularly food animals. While the overall impact of antimicrobial use in animals on antimicrobial resistance in humans and the environment is unclear, it undeniably has a role. Yet, some degree of antimicrobial use in animals is necessary for animal health and welfare purposes. Balancing the benefits and risks of antimicrobial use in animals is challenging because of the complexity of the problem and limitations in available data. However, a range (...) of measures can be implemented to reduce, refine and optimize antimicrobial use in animals, with a goal of minimizing the impact on human and environmental health while maintaining necessary therapeutic use in animals. A pandemic instrument can provide the necessary foundation for the whole-of-society and whole-of government One Health approach that is required to strengthen surveillance, communication, collaboration, and action. (shrink)

The business world is facing a very complicated situation due to the COVID-19 pandemic. Small- and medium-sized companies —both in Spain and at the global level—are seeing their survival jeopardized by a fall in revenues. This scenario is aggravated in the case of micro-SMEs headed by female entrepreneurs. Accordingly, micro-SMEs, particularly those led by female entrepreneurs, need to reinvent themselves to overcome the current adversities that could lead to the destruction of their businesses and hence their jobs. One of the (...) ways to do this is to take advantage of digital transformation. Therefore, the aim of this paper is to analyze which variables influence the financial results of female-led Spanish micro-SMEs when they carry out social marketing actions. For that purpose, an online survey was designed and analyzed using the “PROCESS” macro. Results show that social media marketing actions have significant effects on financial performance. (shrink)